WOW™ Saddle Cloths
First Thought Equine Ltd.
Established in 1994
At First Thought Equine Ltd, we are dedicated to developing innovative solutions for horse saddles.
Our Flair system, which replaces traditional saddle flocking with airbags, has become a benchmark in comfort and performance for horses. We have also created the Korrector adjustable air saddle pad to improve the fit of saddles and the WOW™ saddle, a laterally flexible, modular design that provides countless combinations for horse and rider.
Our commitment to delivering the best possible products is at the heart of everything we do. We believe that horses deserve the best, and we are constantly improving and developing new ideas to meet their unique needs.

Rid-Up Stirrups
Based on ski-binding release
mechanisms, these are one of the
safest stirrups around.
Used Saddles for Sale
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£800.00
Item in Stock
Saddle 11086 - 18 Inch - Competitor Saddle VSD Flap Fixed Block + 1 - Dark Brown - Nutmeg
0 review(s)
£2,500.00
£1,500.00
£1,300.00
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£1,200.00
Item in Stock
Saddle 14371 - 17 Inch - Competitor Continental Flap + Seat Saddle - Nutmeg - Black
0 review(s)
£2,800.00
£1,500.00
£1,100.00
Item in Stock
Saddle 15606 - 17 Inch - DMK Cross Country + Show Jumping Flaps - Havane - Dark Brown
0 review(s)
£1,800.00
£1,200.00
Item in Stock
Saddle 16684 - 17 Inch - Competitor Continental Flap + Seat Saddle - Oakwood - Nutmeg
0 review(s)
£2,800.00
£1,500.00
£1,500.00
£800.00
£1,250.00
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Inside WOW™ HQ
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The horses are all much freer
"The horses are all much freer through their shoulders both on the flat and when jumping. I love the ease of adaptability to fit different horses, being able to fine tune them and make subtle changes to the balance while on board which would be impossible in a traditionally flocked saddle."
Francis Whittington / On WOW™ Saddles
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State of the Art
"WOW Saddles technology is state of the art, which helps both the horse and rider achieve maximum performance and comfort. I can highly recommend the saddle to anyone who wants to get more out of your horse."
Natalie Blundell / On WOW™ Saddles
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Far superior
"The saddle’s Flair air flocking system is proven to be far superior over traditional wool flocking or foam, for both fit and pressure distribution, enabling the horses to perform at their best cross country."
Paul Tapner / On the Flair System
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I'm euphoric!
"Fitting Cosmos with a Wow saddle has been a certain key to his transformation. Now, instead of being condemned as unrideable, he has a bright future as a real top dressage prospect"
Justine Robinson / On WOW™ Saddles
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FAB for my ever-growing youngster
"Why do I love Wow saddles? They been FAB for my ever-growing youngster as he needs regular adjustments, also I love the fact that they are modular so there is always something to suit all needs. I have both a jump and dressage and I love my dressage saddle with the adjustable knee blocks as I have a problem knee."
Hazel Nelson / On WOW™ Saddles